SENIOR

CREATIVE PRODUCER

REEL

About

With over 15 years of experience, as a proactive and engaging Senior Creative Producer, I consistently prioritise ideas, attention to detail, and meeting deadlines. My diverse and successful portfolio spans large-scale 360 marketing campaigns and branded content across TVC, social, digital, and stills. I have experience working on various mediums, including commercials, narrative films, design and print, 2D/3D animation + motion graphics, and VR, for renowned brands like Apple, Nando's, Google, and Nike. I excel in driving multiple advertising campaigns across all platforms, overseeing the creative process, leading multi-disciplined teams and managing stakeholders, and identifying business opportunities by ensuring successful high-level creative excellence and improved brand awareness.

With experience in agency and brand, I navigate the dynamic world of production with a process-driven mindset and a personable attitude to successfully negotiate my way through the ever-shifting world of production. And I love all of it! I thrive in collaborating with various stakeholders globally, large creative teams to films crews, agencies and boardroom executives. Over the years, I've honed my skills in innovation, trends, project management, and leading multiple projects and accounts concurrently. With a deep passion for film, art, VFX, and technology, I am a hands-on Producer prepared for any challenge.

My strengths lie in organisation and collaboration, confidently contributing at every stage of a project lifecycle—from conceptualisation to delivery— and achieving impactful results. I’m ambitiously driven, naturally curious and a strategic leader, implementing efficient processes, managing resources effectively, providing logistic guidance, expanding project scopes when possible, creatively solving problems and nurturing strong relationships. Lastly, I leverage my technical skills and expert eye to ensure consistently impressive and timely end results.

VIEW RESUME

FINAL CUT PRO X

100%

PHOTOSHOP

95%

AFTER EFFECTS

90%

PREMIERE PRO

95%

ILLUSTRATOR

80%

INDESIGN

85%

GOOGLE WORKSPACE

90%

APPLE iWORK

95%

MICROSOFT OFFICE 365

90%

TECHNICAL

CLIENTS

PORTFOLIO

EXPERIENCE

2019 - 2021

PHANTOM

SENIOR PRODUCER

Clients: Nando's & Google

Partners: Partizan, Pulse Films, Coffee & TV, Black Kite Studios, Factory, No.8, Division Films, Perma Collective

Key contributions: Senior Producer for Nando’s ‘now try think about something else’ ad campaign which includes five TV commercials for VOD, Google Ads Tail+ APAC campaign stills shoot for SMB social platforms, Nando’s PERi-llucinations TVC aired on Sky TV, All4, ITV and YouTube Pre-roll, Google for Startups 10 Year Global Film social campaign filmed on-location in Tel Aviv, Madrid, Warsaw, NYC, Seoul, São Paulo, Tokyo and London.

Client-facing integrated Senior Producer managing end-to-end ATL & BTL marketing campaigns encompassing film and content production for TVC, VOD, digital, and social
Reduced production budget by 30% for a Google social media campaign by directly securing freelance teams and managing a global shoot hands-on
Increased brand awareness for Nando’s through impactful multi-channel campaigns
Sourced upcoming directors, partnered with and managed studios, production houses and freelance crews, casting agents, talent, and agencies, fostering a network of strong relationships
Performed triple bids, negotiated rates (tracking forecasts and spend) ensuring cost-effectiveness, created project plans, and managed creative teams, clients, and production simultaneously, guaranteeing seamless collaboration
Handled all legal processes (licensing, rights management, production insurance, contracts, SOWs, APA Tripartite agreements, ATA Carnet documents)
Co-ordinated and oversaw offline post-production (edit), online post-production workflows (grade and VFX), and delivery and transmission processes (Clear Cast)

2023 - PRESENT

APPLE, MARCOM
SENIOR CREATIVE MPM (ORIGINATION)

Key contributions: Creative PM for Apple’s advertising campaigns: Apple Pay Everyday (Marcom LA extension) for paid social on TikTok and X, David Hockney's Drawn on iPad Bigger Christmas Trees at London’s iconic Battersea Power Station creative including outputs for PR, Retail, .com and Print, Worldwide iPhone Trade In campaign + Turkey Mac Trade In campaign creative, plus various iOS social campaigns.

Creative Origination MPM

Led the creative and production of iconic advertising campaigns for Marcom, work includes management of multiple design and motion projects across various channels: digital, .com, Retail, Print, Social, OOH
Increased brand visibility and generated impactful revenue through awareness of campaigns for ‘iPhone Trade In' and ‘Apple Pay’, delivered on-time and within budget
Cultivated a collaborative environment cross-functionally between Marcom teams (Creative, Production, Interactive, UX, Brand, Advertising, Channel XF, Product Marketing, Services, Print Production) and across multiple time zones (CEMEA + US)
Successfully managed external agencies and creative partners for commissioned work
Became adept at navigating ambiguity, adapting flexibly to ongoing changes, and managing changes throughout project lifecycles
Confidently navigated complex stakeholder conversations and feedback, influencing senior leaders across functions with strategic decisions
Facilitated team meetings, managed project scope, budget forecasting and spend tracking, and timing plans. Collaborated with Creative Directors on creative development schedules and resource allocation to maximise team utilisation and plan effective delivery points

Design & Delivery MPM

Shared leadership responsibilities for project oversight with the Creative Director, contributing to the strategic direction and operational success of the Design & Delivery team
Acted as the operational lead and gatekeeper for all briefs, evaluating project briefs to identify and avoid potential roadblocks and setting clear expectations with a handle on the prioritisation for all work, and continually optimising process and streamlining workflows which increased efficiency in the Studio
Established best practices, implemented standardised creative briefing templates, and defined clear ways of working and production processes. This resulted in smoother collaboration with creatives and increased efficiency when handling multiple live briefs concurrently

2016 - 2019

GRACEFUL MONKEY

SENIOR CREATIVE PRODUCER

Clients: Nike, Google, Android, GSK, Novartis

Partners: Quadmark, SPLASH, Spoon, X Films

Key contributions: Lead Producer/ PM for projects including Android Virtual Store VR experience, Wear OS by

Google features film, Google Pixel 4 exploration film, various Google Android OS guide animations, GSK Interview Investigations interactive programme including film shoot, plus various social campaigns for brands and retail spaces.

Led the creation of exceptional creative content (concept to execution) across live-action, 2D/3D animation, CG, 360, and VR
Developed and pitched new business opportunities to procure new accounts (Google + GSK), implementing scope, SOWs, and budgets with successful profit margins
Bridged client-production communication, and strengthened relationships to maximise collaborations
Orchestrated efficient project delivery by streamlining agency processes and workflows with effective tactics and holistic thinking to achieve optimal results. Managed daily tasks and integrated output (assignments, workload, scheduling, briefing creatives, delivery)

CREDENTIALS